Our Story

Get to know the faces behind the products with our quirky 'about us' section! Learn what makes us tick.

Meet Yassan – Our Master Fish Artisan

With deep knowledge of seafood and decades of experience in Japan and around the world, Susumu is a true craftsman in fish processing.His passion lies in carefully handling each fish and drawing out its natural umami through refined techniques.

Driven by his desire to bring delicious fish to people in Singapore, Susumu insists on no MSG, preserving the authentic flavor of every product.

Experience the dedication and craftsmanship of Susumu in every bite.

Sea and Earth's mission is

Buying & processing Freshest Wild Caught Seafood

The fish that we buy are directly from the North Atlantic, and it is eventually sent over to Singapore to be processed and sold. As most of you may be aware, Japan has a vast variety of seafood dishes, and every unique dish is different from one another. This includes dishes such as Sushi, Yakizakana (Grilled fish), Nizakana (Simmered fish), Himono (Dried fish), Enzou (Salted fish) etc…

Our policy

  • Freshness Over Preservatives

    Although MSG is commonly used worldwide for food preservation, we have chosen to exclude it from all our products. While this may cause our seafood to expire sooner, we make use of technologically advanced methods to ensure our products remain fresh and safe for consumption. Our approach not only preserves the freshness of our seafood, but also aligns with our strong moral commitment to offer fresh, delicious, and filling seafood products for people of all ages and backgrounds.

  • Traditional Japanese Methods

    We rely on traditional Japanese methods to season and prepare our seafood, using natural ingredients such as salt, soy sauce, sugar, and Konbudashi (Kelp stock).

  • No MSG, High Quality

    We are committed to providing high quality seafood products without the use of MSG.